eCommerce
E-commerce wasn’t on my original job description—I stepped into DTC and Amazon because I’m fluent in fandom and I’m always game to test new ideas. I keep it fan-led and metric-smart: make the product feel like it belongs in the world, then refine quickly based on what’s actually moving traffic, conversion, and revenue.
Partnerships
Partnerships have always been part of my marketing strategy work, but I truly fell for it once I started running the e-commerce initiative and could take collaborations all the way to revenue. I love finding right-fit brands like Verizon and Fender, shaping a fan-native value exchange, and launching it across creative, social, and commerce.
Featured Campaigns
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