Shudder 10th Anniversary
To celebrate the 10th anniversary, a ravenous community used to curated, high-quality content needed merch as unique as the Shudder streaming service itself.
Scary Good
To celebrate Shudder’s 10th anniversary, the eCommerce & Partnerships team borrowed a page from our marketing playbook and curated a “greatest hits” collection—built around the platform’s most iconic films. Fans could rep Shudder with a single favorite, or go all-in with the top ten.
Freaky Pin-ups
With original art and in collaboration with Brooklyn's Pintrill, we launched a limited collection with certain pieces only available at events like premieres and Comic Cons.
Pillow Fight to the Death
Shudder is a verb, so let's bring fans in on the violence. Our epic pillow collection featured iconic weapons from the top ten films, letting fans playact as villains...without all the blood.
A New Home for Merch
Shudder previously had no official merch hub--only a few film-specific items. After the 10th Anniversary, AMC Shop built a destination to serve fans and licensing partners alike.
