A bit about me...
Originally from Albuquerque, New Mexico, I grew up across the street from a Breaking Bad filming location--and the rest was history. While I detoured into a degree in Behavioral Neuroscience, my course brought me back to media, determined to build the worlds I loved growing up.
A bit about my work...
We know basically nothing about the brain--and humans know even less about why they're drawn to something. I'm fascinated by the way our brain reacts to an ad--why the blue dress? Why this font, or this influencer?
Especially in a time of staunch business focus--debatably at the cost of the consumer--I'm committed to building emotionally resonant strategy that espouses what is truly exquisite about entertainment: exposure to stories that profoundly influence our own.