Orphan Black Echoes x Sloomoo
The launch of Orphan Black Echoes needed a viral audience refresh and a big, bold, modern hook.
Awareness That Sticks
A limited‑edition partnership between AMC and the Sloomoo Institute, this project produced a high‑gloss, metallic ruby slime with shimmering sugar paper. It features a custom scent—citrus, vanilla, and a touch of leather—to match the show’s tone.
Our Viral Opportunity
Krysten Ritter emerges from a vat of goo in the premiere--how could we not capitalize on that? Orphan Black Echoes is a sci-fi forward series, pushing the boundaries of reality.. amorphous, sticky, and malleable.
Mutual Success in New Audiences
Sloomoo, a slime company traditionally marketing towards children, was looking to expand their reach to older audiences and AMC was looking for an inside track to 18-25 with the current slime ASMR craze.
Slime Everywhere...
The slime wasn't a one-off, but integrated across all departments to align with the marketing strategy. Not only was "You Are A Limited Edition" in retail stores in LA, NYC, and Houston, but online across Sloomoo and AMC Shop with a dedicated paid media campaign leveraging TikTok influencers.