Dark Winds x NARF Artist Collection
With authenticity as our guiding light, the Dark Winds Season 2 and 3 campaigns worked directly with indigenous designers.
Heading Southwest
Dark Winds—Robert Redford and George R. R. Martin’s western noir—spotlights New Mexico’s sweeping landscapes and centers Diné culture through a modern story, with a clear commitment to authenticity in its portrayals of Indigenous life.
Authenticity is Key
Just like the overall marketing campaign, eCommerce & Partnerships needed to connect directly with artists to connect with fans. We asked artists to each craft a piece of silver jewelry, with the designs based on their interpretation of the season.
Our Artists
We worked with two outstanding artists, each with a unique vision for their piece using traditional techniques to handcraft contemporary pieces.
Partnering with NARF
As profits from the Dark Winds Artist Collection were donated to the Native American Rights Fund, a 501c(3) fighting to protect Native American rights, resources, and lifeways through litigation, legal advocacy, and legal expertise.